Discovery

CONTEXT.
We begin by conducting an in-person briefing with the project owners to clarify the objectives, review the existing marketing materials and discuss the competitive strategy


COMPETITIVE INTELLIGENCE.
We conduct a data-driven segmentation and analysis of the market landscape and perform comparative testing of the current brand position vs the competition

Workshops

ONSITE.
We facilitate a half-day creative workshop with 12-18 key personnel from your team


OFFSITE.
A second invention workshop is held at our design studio in NYC with 12 independent creatives selected for their expertise and generativity


DEBRIEF.
The workshops are followed by a debriefing session with project stakeholders to review the compiled output and set direction for design
and development

Deliverables

ADCEPTS.
An Adcept is a comprehensive, holistic, market-
ready deliverable that includes brand imagery, color scheme, name, logo, headline, tagline, and descriptive copy


OPTIONS.
We deliver 12 distinct adcepts in 21 days, from discovery session to market research to creative workshops to executable media


RESULTS.
Effective, distinct, emotionally resonant content
is guaranteed by our integrated design and
testing process