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BRING NEW INTEREST AND FUN TO ORAL CARE WITHOUT LOSING SIGHT OF EFFICACY.
This consumer goods company wanted to explore fun and exciting new
products that would still support their established brand perception as
traditional and effective.
VITAMIN TOOTHPASTE
Introduce a new paradigm for supporting oral health.
SAFE WHITE BOOSTER
A whitener that can be trusted from a trusted brand.
IN BETWEENS
A new product that addresses an unmet consumer need – cleaning teeth between brushings.
VITAMIN TOOTHPASTE
Introduce a new paradigm for supporting oral health.
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